Job Description

Compensation and Benefits:

• Competitive Pay. Chain Sales receive a set salary plus bonuses!
• Monthly, Tri-Annual, and Annual Bonuses. 
• Mileage and Cell Reimbursement.  
• Paid Maternity & Parental Leave.
• Amazing Benefits. We have 3 different medical plans you can choose from starting out at $0/ month as well as a generous 401(k) plan with company match.  We also offer vision, dental, life insurance and more.
• Product Discounts. We offer generous employee discounts on product purchases.

Meet with us if you have:

• A Valid Driver’s License and Adequate Auto Insurance.  Sales drive store to store to carry out the duties of the job.
• Stable work history.  It takes about three weeks for training, so we hire people with a proven track record of reliability.
• Self-Directed.  Although you are a part of a bigger team, you will be working alone.
• Customer Service Problem Solving Skills.  Sales must communicate with customers and other employees.

What you will do as a Chain Sales Representative (sample):  

• Write orders and promote product to the accounts.
• Rotate, face, and stock merchandise at assigned accounts.
• Work with Merchandisers to create displays.
• Build rapport with key decision makers.
• Bend to lift product including cases weighing up to 50lbs.
• Perform other duties as assigned

About Alliance Beverage:

Chicago native Larry Gary settled in Hastings, MI, where he owned and operated a bowling alley. In 1963, Larry and his wife, Joan, decided a change was in order; they moved to the Grand Rapids area, where Larry founded Kent Beverage.

Detroit native Tim Sullivan, along with his brother Mike, founded Sullivan Brothers Construction on the east side of the state. However, after seeing his friends thrive in the beer distribution business, Tim decided to make a change, purchasing Grand Rapids' B&B Beer in 1977.

Both companies grew and flourished, passing from one generation to the next, each strengthening its roots in Michigan. Eventually, over a shared pint, the Gary and Sullivan families envisioned a stronger future together. On May 13, 2013, Kent Beverage and B&B Beer merged, forming Alliance Beverage—a company committed to being the “Preferred Distributor” for everyone it interacts with.

From day one, Alliance has prioritized recruiting top talent and upholding the highest standards of integrity, teamwork, and respect, aiming to enrich the lives of associates, customers, suppliers, and the community. By offering a diverse range of quality products and a supportive, accountable environment, we continually seek to create positive and lasting relationships.

Today, Alliance Beverage is a team of over 550, proudly serving more than 6,000 customers across Western Michigan. With three distribution centers and six sales offices, our team members are not just employees—they’re neighbors who are actively involved in the communities they serve.

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